Bonjour les chéries ! Vous possédez probablement une chemise en jean dans votre garde robe c’est obligatoire ! Mais savez-vous vraiment comment bien la porter ? On vous présente 8…
Bonjour les chéries ! Vous possédez probablement une chemise en jean dans votre garde robe c'est obligatoire ! Mais savez-vous vraiment comment bien la porter ? On vous présente 8…
Do you even know what M-Commerce is?
Well, you learn better soon. Predictions in Europe for M-Commerce, the second largest market behind Asia, cost up to 7.4 billion euros in 2006, exceeding $ 8 billion. It is twice as much as the expected spend of traditional web services!
So what is M-Commerce?
It's very simple, mobile / mobile-based sales. Usually refers to content such as games, wallpapers, ringtones etc. But that is much more than that. Continue reading.
What is the big deal?
More people own a mobile phone than a computer, they are better integrated into daily life. People are very comfortable with them. They are, in fact, highly dependent on, because the phone function is only a small part of what can be perceived as a multifunction portable laptop.
Mobile growth already exceeds all other communication channels. Half of all Americans are mobile phone subscribers. In the UK, ownership of a mobile phone corresponds to 1.5 phones per capita. According to research, mobile content services will be worth $ 121 billion worldwide by 2008. White label distribution of ringtones, images, games, and other campaigns will drive up to 1/5 of the revenue generated. It is estimated that 1.5 billion people worldwide own a mobile phone.
With more and more technical additions to trying the consumer, these devices are now cameras, MP3 players, game consoles, voice mailboxes, picture albums, diary organizers, PDF readers, etc.
In fact, I write this article on my PDA / Phone while sitting in the sunshine in the garden. With two cranes on the screen, I can connect to my home wireless network and check my emails, surf the web, update my blog or edit and publish the article on one of my broadband sites.
We are not far from always on network connections. When this comes, it will let someone do it almost anywhere they are. Sure in the big cities around the world. When that happens, there will be a third Internet boom that Joe public try the internet connection that was always too fuzzy to use earlier.
And what do they want? Content! ringtones, wallpapers, games, MP3s etc.
But I come before myself. The real money will not even be made through a net sale. The real money will be made via SMS (Short Message Service), MMS (Multimedia Messaging System) and these are a gold memory ... Micro payments.
New research has shown a doubling of global revenues from streaming TV and sports bulletin subscriptions. 380 million people worldwide are expected to subscribe to similar services in 2005. Includes TV series bulletins, especially from reality TV shows, news bulletins or soap updates.
Big deal you are not a TV network How can you make some money out of this boom?
I go into it in a second but first I want to go back to the Micro payments I mentioned earlier. The real gold dust.
Micro Payment Profits
Micro payments have been around for a while here in the UK. A smaller land mass has enabled a faster expansion of mobile technology here. Nationwide Network coverage is easier to achieve. I think the first example in the US to take the usual was of & # 39; American Idol & # 39; show. The viewers voted for the actions on the show via their mobile phone. Those there then charged a small premium for their voice on top of their network regular SMS fee. Think of the millions of voices that the show attracted and the revenue generated.
That the micro payments in action.
The beauty of this is that people do not feel that they are spending money because they do not have to whip out their credit card, it is a simple payment method, usually with a simple text to a small number and the payment is small. They also rely on their mobile to make payments unlike an online transaction.
All payments made will be shown on their next phone bill. People are already used to paying that way, they are comfortable with it. Whether to vote for an action on a TV show, for a game download or for capturing the latest ringtone.
What do you have that you can take micro payments for?
You should consider how to leverage your current web network to leverage this market. Do you offer a subscription? Is there a service you offer that you can convert to subscriptions.
How can you make some money?
Here is a quick example. Your newsletter. Would your subscribers be willing to pay a small premium to get your newsletter delivered directly to your mobile? No matter where they are, without having to sit in front of a computer. Thus, bypass the SPAM filter problem and ensure that they receive your valuable content. You can sell it as a valuable service to your additional content customers who are not available on your site or through your regular newsletter.
Or offer them up to minute breaking news in their industry, as they get when they are broken and not when they check in their mail five hours later when it is too late to take action.
Digital artists sell your wallpaper designs directly to the consumer via the mobile phone. New bands forget the record contract selling your music via MP3 directly to the consumer. Investment advisers get subscribers to your "Hot Tips" message boards. Big owners offer a sales bulletin service etc
The ubiquitous Google continues with major mobile initiatives. Spend large amounts of money to record a claim on this exciting market. There is the mobile version of Froogle for one and they have also developed mobile business listings especially for the potentially large local search & # 39; to market. They also offer a free SMS-based information service http://www.google.com/sms/ and http://www.google.co.uk/sms/
Another big company Real Networks, creator of Real Media Player, recently bought Finnish mobile game developer Mr Goodliving for $ 15 million. Essentially, buy a re-catalog of high-profile mobile games.
NTL a cable TV company here in the UK recently streamed the Grand National, the largest racing horse meeting here in the UK, living to Nokia who owns subscribers.
These are early days and this is a small glimpse of the future.
M-Commerce The market is very different from the online market when it comes to what the consumer is currently paying for. The largest income generators on the net, 70%, are porn and dating sites. A similar share via mobile is for games, music and video. Movies, it's another, Nokia now distributes Hollywood movies through memory cards!
The technology specifically 3G, one always on the net with transfer rates of 384kb per second, is here and trickling into the common culture. These units can actually be 1920kbs. Compare it with GPRS of 56kbs. You do not need these reasons to take advantage of this market, but you should keep them in mind to realize the full potential of where mobile communications go.
Here is a card, eye opening, wish list from consumers for future payment ability for mobile phones: -
10 Use your mobile as a key
9 Marketing communication
8 Repayment of payments
7 Automatic payments
6 flight check
5 credit / debit cards
4 season tickets
3 Loyalty card
2 parking meter payments
1 mobile coupon redemption
Getting Started How do you accept payments?
Reverse SMS is very popular right now. It allows you to target consumers to secret download links on your site while paying through a premium text message. Another method called & # 39; WAP push & # 39; sends a link via SMS that automatically starts when the message is opened. You need to configure your own WAP / SMS Gateway on your server, which requires server server access to be used for both of these solutions.
But there are other simpler solutions a number of websites are running out that allows you to upload your content available for download, games, video, wallpaper, MP3 etc. A small fee is taken from each paid download via SMS Gateway company.
I have compiled a list of useful links to a number of the above solutions and I have also thrown in a couple of links to "mobaphile & # 39; sites where you will find some interesting predictions for future development of mobile phones along with some real wall ideas for to make money with mobiles. M-commerce resource list .
To switch a strap line "The future of the future of tomorrow's mobile".