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Why keep track of gift cards

If you are a small company and you give / sell gift cards (also called gift cards) to your customers, you risk that you do not have an integrated gift card solution that can be quite expensive.

Here, if you offer gift certificates to your customers, you need a way to keep track of them, especially for fraud and accountancy. Let's see why this is necessary:

  • You must prevent customers from being suspected of printing a gift voucher, which will cause your business to lose money.
  • If you allow customers to redeem a portion of the certificate value, you must know what amount is still available for redemption.
  • You also need to find out which certificates have been redeemed if you want to evaluate the performance of your certificate program.
  • you may also be interested in getting more fine knowledge about the gift voucher: when it was sold, what marketing it was part of, etc ...

Keep track of gift cards with a manual code

In this tracking system, you will need each certificate to have a unique, random certificate number. To be able to identify a certificate, the serial number must be unique. A random number is also important because it means that people cannot print a certificate and use a text formatting program, to change their serial number so that it looks like a valid new one. Actually, because the less chance of guessing a valid code, you can also include letters and other special characters in the serial number.

Here's how to generate gift card codes

You can either use a random code generator or create the codes yourself. Make sure you keep a record of current certificates used. You can use Microsoft Excel or any spreadsheet program to maintain such a list. You must ensure that customers cannot see such a list, as you do not want them to know valid certificate numbers. In this file you can enter the serial number, issue date, certificate value, redemption amount and other information that you find valuable to track, such as which campaign the certificate is included in, whether it was sold or given to the customer, etc. ...

A simpler alternative: generates barcodes for gift cards

If you want a simpler and more automated way to keep track of gift cards, you can print a barcode on each gift voucher so it integrates nicely with your Point-of-Sale software. Contact your sales vendor software vendor to see if they can provide such integration.